Paragon Casino Resort — Marksville, LA

Located in the heart of Central Louisiana, Paragon Casino Resort is a surprising find. As Louisiana’s first land based casino, the newly renovated Paragon Casino Resort provides an entirely new gaming destination offering the best selection of amenities for its market.

The Challenge

As a destination gaming resort, Paragon Casino Resort claims a strong base of loyal patrons within its primary market — Alexandria, LA. Within its secondary markets, including Baton Rouge and Lafayette, most patrons are aware of Paragon, but don’t yet claim loyalty to the casino citing a variety of reasons, including an inconvenient location.

Paragon needed to capture valuable market share, compete effectively in the market and formally introduce the newly renovated casino to gaming enthusiasts. Paragon Casino Resort desired to introduce the “new” casino to its target audiences amidst heavy competition throughout the state.

The Plan

Reposition Paragon Casino Resort as “The Pearl of Louisiana”. Paragon actually means an unusually large, round pearl. And that is exactly what the casino is to the players in the market area — something precious and choice, a fine example of what a gaming experience should be, and what customer service is all about — the PREMIER casino in Louisiana. Undoubtedly, the major renovations to the casino are a major draw for both new and existing customers. “The Pearl of Louisiana” campaign combines all the best assets of the casino and resort - friendly atmosphere, great service, local pride and premium amenities one expects from a world-class destination.

The Results

Lustrous! “The Pearl of Louisiana” campaign has repositioned Paragon Casino Resort as the top destination casino in the state. Occupancy of the new 8-story tower hotel was at 95% for the Grand Opening month. Paragon has also enjoyed an increase coin-in since the launch of the campaign.